It is somewhat ironic that it is not very often that PR companies get to publicise their own efforts on behalf of a client. On the week after a well earned TV appearance, our client, All About Eve, has granted us the opportunity to describe how Bvisible drove awareness of their business and the benefits [...]
Sometimes your client’s story (particularly consumer ones) may have certain hooks that might find favour in both the broadsheet newspaper of record and a glitzy tabloid. It’s almost a cliché that journalists are suffering from less time and increased workloads and a complaint we have often heard about press releases (not ours!), while interviewing journalists [...]
In PR, television can either be a poisoned chalice or a holy grail for a client. An understanding of the role of the news editor is of critical importance, whether you are managing a crisis or looking to publicise your client nationally. In this week’s post we ask TV3 senior news editor, Joe Walsh, how [...]
Top Tips for PR pitching- a must read for anyone working with the media who wants a good laugh this Friday morning.
John Collins is assistant business editor in the Irish Times. He was awarded the Net Visionary Journalist of the year award in 2006. The Irish Times is a top priority for any PR campaigns and John is well placed to give insights into what it is journalists from paper expect and need from pitches. We also ask John for his insights in how the media business is changing in Ireland and what his thoughts are on the influence of the rise of the internet and the recession on news reporting.
