The Last Word radio show respond to the controversial question: “Is the Press Release Dead?”
The Team The Last Word are back to tell us about the importance of calling rather than emailing to pitch, being succinct in your press releases and how studio interviews work better than phone ones.
In this weeks post we asked the team from Today FM’s The Last Word for their insights on how they decide what to cover on the show and how to deal with the white knuckle terror of your first radio interview.
A frequent debate in online PR and social media circles is whether the essential PR tool, the press release, is under threat of extinction. We think there is life in the press release for a long time to come as it serves an essential function in distilling information to its core facts.
Here is the final part in our series of interviews with Silicon Republic Editor John Kennedy offering further insight in how your PR tactics can be more successful. John is the editor of Ireland’s leading technology news website siliconrepublic.com as well as the weekly e-Thursday pages in the business section of the country’s biggest selling [...]
Here is the second installment of our interview with John Kennedy where he reveals what his pet peeves are when it comes to news releases and how he decides which news goes to print and which goes online. Next week we ask John how do we get a journalist to attend a briefing or launch, [...]
As part of a regular series in our blog we will be consulting journalists, editors and other media professionals about how they prefer to have news pitched to them. In our inaugural post we asked John Kennedy how he prefers to be approached by email. Next week we ask John about News Releases and how [...]
