It is somewhat ironic that it is not very often that PR companies get to publicise their own efforts on behalf of a client. On the week after a well earned TV appearance, our client, All About Eve, has granted us the opportunity to describe how Bvisible drove awareness of their business and the benefits [...]
Sometimes your client’s story (particularly consumer ones) may have certain hooks that might find favour in both the broadsheet newspaper of record and a glitzy tabloid. It’s almost a cliché that journalists are suffering from less time and increased workloads and a complaint we have often heard about press releases (not ours!), while interviewing journalists [...]
Top Tips for PR pitching- a must read for anyone working with the media who wants a good laugh this Friday morning.
If your press release boilerplate breaks any of these rules, trim and bring it back to basics.
A frequent debate in online PR and social media circles is whether the essential PR tool, the press release, is under threat of extinction. We think there is life in the press release for a long time to come as it serves an essential function in distilling information to its core facts.
In the first of many brief tips Bvisible will offer over the coming months we advise that press release quotes sound real. It amazes me how many companies still use superlatives, hype and uniform words and phrases that don’t sound like they’re coming from a real person. As companies begin to understand the value of [...]
A recent pitch to a freelance journalist got a client some good quality coverage across two well read national print publications- a standalone feature on the company in one and an interview, with accompanying photo, as part of a bigger feature in the other. Approaching freelancers as a first port of call when you’ve got [...]
Positioning your business online takes far more than having a high search engine ranking. By participating in online social networks, businesses can benefit from the power of public engagement as never before.
