Here is the second installment of our interview with John Kennedy where he reveals what his pet peeves are when it comes to news releases and how he decides which news goes to print and which goes online. Next week we ask John how do we get a journalist to attend a briefing or launch, [...]
A frequent discussion that occurs in both the press and the blogosphere at large is who manages a organisation’s social networking engagement. Is it the sales team or customer services? Maybe IT would have better handle on it? Truly marketing should be running the Facebook profile?
In tandem with our new website we are launching our first company blog. Over the next coming weeks we will post on issues relating to PR and communications as well as offering insights and suggestions for organisations wishing to learn more about PR.
