In this post we look at Adrian Wreckler’s role as editor of Computers in Business and his championing of Twitter, the role of the blogger in PR and whether a strong and “smart” economy can be home grown.
A recent pitch to a freelance journalist got a client some good quality coverage across two well read national print publications- a standalone feature on the company in one and an interview, with accompanying photo, as part of a bigger feature in the other. Approaching freelancers as a first port of call when you’ve got [...]
Here is the second installment of our interview with John Kennedy where he reveals what his pet peeves are when it comes to news releases and how he decides which news goes to print and which goes online. Next week we ask John how do we get a journalist to attend a briefing or launch, [...]
