In this post we look at Adrian Wreckler’s role as editor of Computers in Business and his championing of Twitter, the role of the blogger in PR and whether a strong and “smart” economy can be home grown.
A frequent discussion that occurs in both the press and the blogosphere at large is who manages a organisation’s social networking engagement. Is it the sales team or customer services? Maybe IT would have better handle on it? Truly marketing should be running the Facebook profile?
Positioning your business online takes far more than having a high search engine ranking. By participating in online social networks, businesses can benefit from the power of public engagement as never before.
