Previously, Joe has made numerous on-air contributions to The Dave Fanning Show on 2FM, Culture Shock and Weekend Blend on Newstalk, Phantom Daily on Phantom FM, and Culture Vulture on Q102. Additionally, Joe has written for the tourism guide Dublin in Your Pocket, The Irish Examiner, The Dubliner, Mongrel, Film Ireland and (in Australia) general interest magazine Last and music publication 3d World. He’s also worked as editor and chief writer for satirical magazine The Spanner, as a staff film critic for The Event Guide and as a panellist on Phantom FM’s movie show, Cinerama. Joe, a Dublin native, studied TV and Radio at Liberties College.

What makes a good PR person in your opinion?

Someone tactful, organised, helpful, sincere and with an eye for a story. We may not always express it, but journalists greatly appreciate good PR people. Some of them are a pleasure to work with. Some other PR execs really give the industry a bad name: One had to be reminded 4 times to send me a review copy of a book she promised (I never got it), another sent me an angry email based on something I hadn’t said. When I corrected that lady (complete with email proof), she didn’t apologise.

Like every journalist you get inundated with emails from PR agencies and departments. How to you choose those to bin and those to keep?

I’m very lucky: I know that there are a lot of irrelevant press releases out there, but my ratio of relevant to irrelevant is a merciful 60/40. The puff pieces are annoying though: Why tell me about a premiere that I’m not invited to? Why is a quote from a client important in itself? As a freelancer, I don’t merely keep, but cherish press releases with suggested story angles. Why don’t I get those more often?

You publish a lot of your newspaper reviews on your blog.  Have you found that being a blogging and tweeting journalist marks you as a more potent force to PR agencies?

Honestly? No. I think a blog is a great resource for collating my portfolio in one online place and Twitter is good for communicating with readers, PR execs, editors and other journalists. But I don’t get huge traffic to the blog, and have just over 200 followers on Twitter (respectable, but hardly celebrity). Also, a lot of PR companies still don’t seem interested in online media, or at least their clients aren’t. In my experience, any change in how I’ve been perceived by PR folk (if any) coincides with progress I’ve made in old media (print, radio).

As a video games and film journalist you are probably very often treated to that rare PR tactic, the junket.  Do junkets increase the chances of you reviewing a film or game?

Oh yes! Well in both cases, a junket is usually only for a major release, so there will usually be an interest. However, there is a myth that throwing enough free stuff at a journalist will result in positive copy, and I don’t really think that’s the case. I’ve been sent review copies of games, or attended fancy screening events, and gone onto give the products bad or mediocre reviews.

With media organisations continuing to make staff cutbacks many journalism graduates, as well as those laid off, are increasingly considering a career in PR.  As you’ve worked in both PR and journalism, would you have any advice to give or views to offer on this?

Big question! Well, regarding the journey from being a journalist to working in PR, I will say that they require vastly different skills: Some journalists I know seem to think that PR is easier or less demanding than journalism. It’s really not. To work in PR you have to be extremely organised and often you need a wide knowledge of various fields beyond your expertise. Also, you can be a misanthropic journalist, but PR execs really don’t have that luxury! I wouldn’t advise journalists or media graduates not to go into PR, but I would suggest that they a) look into other less obvious solutions (like copywriting, corporate writing or marketing), and b) if you’re a graduate, meet a journalist or PR person separately and ask what their typical day entails. Some journalists blossom in a PR role and of course, many PR execs I know adore their job, but it’s really not for everyone.

For those intent on forging a career as a journalist, have you any tips for wannabe film and video games critics looking to get a foot on the ladder?

Don’t do it! I kid, I kid. First up, I’d say specialise in more than one thing. I’ve lost count of the amount of young people I’ve met who have expressed interest in being a film, music or videogame journalist. It’s outrageously competitive, and very, very few people in Ireland make a living writing about just one corner of popular culture. Nothing beats story ideas: try to come up with, and pitch, at least two a week to start with, and then (after a while) at least one a day. Don’t be afraid of aiming high: Pitch to your dream outlets. Few sensations beat the thrill of getting published in a newspaper or magazine you admire. Don’t be shy about making follow-on calls. But remember to know plenty about the outlet you’re pitching to. Buy and comb through at least two issues. When pitching, suggest a- an event or date that will make the story relevant and b- the section where it would most belong. And for the love of God, find out who you’re pitching to! Writing ‘Dear Editor’ or ‘Dear Sir or Madam’ is one guaranteed way to get your email deleted.

You regularly contribute to radio shows.  What makes journalists naturally good radio contributors?

While not everyone will agree, I don’t think it’s a natural gift. As long as you have knowledge and confidence, I believe anyone can learn to be good on air. If you’re prepared enough, there’s nothing to fear. Some use prompt cards, others use notes. I like reams of notes.

Does the addition of a whole page of The Ticket mean that computer games are finally being recognised for their contribution to culture as much as movies and music? Have video games finally gone mainstream?

I think that page is a huge step, but I still think there’s a stigma. It’s a thrilling, creative and lucrative art-form that’s just in its infancy, but the ugly truth is that gaming is still seen by many as a young man’s hobby and a scapegoat for everything from violence to obesity. I do sincerely believe it’s on an upswing, though (both creatively and commercially), which you can’t say for the film and music industry. Game consoles will soon be as common as television sets, and something else will be blamed for the fall of the western world.

What movies have you seen previews for that we should keep an eye out for?

Well by the time you read this, the films might have been and gone! My favourite films of the year so far are Inception, A Prophet, Toy Story 3 and Good Hair. A nice mixed bunch. A film that I’m really looking forward to is The Social Network. That’s directed by David Fincher (Fight Club), written by Aaron Sorkin (The West Wing) and stars one Justin Timberlake. It’s about the agonising birth of Facebook, which many people don’t know is a cruel, Machiavellian story.

What computer games are going to be sought after stocking fillers this Christmas?

Everyone and their dog will want the Xbox Kinect system, so place your order now. That’s the motion-sensor controls which use your body instead of a wand or controller. You’ll also be able to use your hand (a la Minority Report) to skim through your media on your Xbox, such as movies and music. On a more personal note, I’m really looking forward to the third game in the Gears of War series. Those games are bloody great!

On 19th July, our client, Dermot Williams of Threatscape was interviewed on 4FM’s McGurk on 4 regarding the scam.  Internet scams have been around for years, but are receiving lots of media attention as of late.  You can listen to Dermot’s interview at the link below:

http://www.bvisible.ie/audio/dwilliams-29102010-4fm.mp3

• Get intimate with social and new media but don’t make it your only skill set.
• Create brand “YOU” by using the very knowledge and tools you learned in college and especially what you learned during your internship.
• Don’t just say you know how, show you know.
• Listen more than you speak. People around you are a wealth of knowledge; be a sponge and soak up as much as you can.
• Carry a notebook and take lots of notes at work. You’ll never be able to remember everything you’re told.
• While social media is critical in today’s world, don’t underestimate the power of a well-written news release.
• Never neglect the strength of networking. Computers are great, but there are plenty of instances where face-to-face communication is better.
• Learn the basics of how to sell. If you can sell your potential, you’ll get a job quicker. If you can sell your ideas, you’ll have a better career path than most. And, if you can sell your services, you’ll never be at the whim of an unfair employer or a job market that’s down for everyone else.
• If you don’t get an entry-level position right away, don’t be above taking an Internship. It will definitely pay off in the long run.

Back in February we published some interview tips which may also help those starting a career in PR.

As a graduate yourself, or someone already working in PR or the media, do you have any tips to add to the above?

Search Loves Content & PR Produces Content

Online content in the form of news releases and blog posts have the potential to include keywords that will beef up your website.  Where possible, news releases should be posted on your website’s newsroom and these, together with other online content like blog posts and twitter feeds, should be seeded with your target keywords.  Not only will the media and your target audiences be able to find information on you easily, it also demonstrates the authority of your website to search engines.

PR Creates Backlinks

When issuing your next release, Bvisible can work with your SEO team to produce what is known as an ‘optimised’ news release.  This release will target a large range of online distribution services and web-based news sites to create a torrent of quality backlinks for your company.  In addition to convincing and helping others to find your site, backlinks enhance the trust that search engines have in your site.

If you haven’t talked to us before about online news release distribution and your SEO priorities, then now’s the time to do just that.  Get your PR and SEO working in tandem to deliver even better returns and clicks.

The rise of mobile browsing can be a risk to your marketing strategy, and revenue, if your website is not mobile compliant. Stats from March show there are more than 250,000 Irish iPhone owners (source: Digital Reach Group).  Add in the thousands of Nokia, Blackberry and Android handset owners and you get the picture.

So, if a mobile friendly website is bottom of your list, now’s the time to prioritise it.  To get started here are Bvisible’s top 3 tips to get your website in shape for mobile:

1. Keep it visually consistent

It’s crucial to make sure the visual layout on your desktop site matches with the one on your mobile site. This will make your brand consistent, stronger and reassure mobile visitors that they’re looking at the same company.  Depending on the content management system you use for your site there are a range of solutions that will adapt content for the small screen, and automatically offer the mobile version of your site to those browsing from a phone or PDA.  If starting from scratch or considering a redesign of your website then we recommend you talk to our sister agency www.basecreative.ie

2. Optimise web copy for on-the-go reading

Brevity is always recommended when writing website copy and evermore so for a mobile website.  Provide the facts, use bullet points and limit your word count to keep your reader’s attention.

3. Avoid Flash

Flash graphics may be useful and impressive, but they immediately preclude the mobile internet user.  Though Flash may be available on Android handsets, soon, the slower speeds of mobile broadband- coupled with the fact that it may never run on the iPhone- mean that your site must not depend on Flash animations or scripts to deliver essential information.

Beyond the website, mobile marketing offers a range of opportunities for businesses – from Apps to advertising. Check out the successes of our mobile services client Digital Reach Group, who can advise and offer a range of mobile marketing solutions to those seeking to adapt to, and capitalise on, the growth of the mobile web.

Why Should They Care?

Always approach an interview from the listener’s perspective.  Ask “Why should they care?” and not “What’s in it for me? ” This makes for a more engaging, memorable interview and the radio team will remember you as a person to invite back when they see the audience responding well.

Be Prepared and Think Soundbites

To avoid going off on tangents or creating a bad impression, prepare a ‘talking paper’ in advance.  This should contain the main points (a maximum of three) you want to make, written as soundbites- short and easily remembered lines suitable for repetition.  If and when nerves get the better of you it’s handy to have this by your side to get you back on track.

Do Watch Your Tempo

When we’re nervous we tend to talk fast.  So a good trick is to try tapping your foot slowly and in time when on air to set a tempo for your speech.  While being mindful of your speed do put some energy and enthusiasm into your voice.

Do Paint a Picture

If you’re on radio the obvious drawback is the lack of visual communication.   Use analogies, contrasts and anecdotes where possible to bring alive what you are talking about.

Avoid Jargon

Speak in plain English and avoid using acronyms or technical terms specific to your industry.

Finally, always keep cool, professional and in command of the interview.   You might even take a leaf out of this unfortunate bystander’s book when he was landed with a live interview as an Apple expert on BBC news.  Guy Goma, who had been waiting for a job interview, found himself being ushered into a studio and fitted with a microphone after raising his hand when a producer called out the name of the IT journalist he was due to pick up (Guy Kewney).

In the week gone by, the Sunday Business Post featured commentary from Adrian Weckler on the new pay wall being introduced by The Times and Sunday Times in the UK.

Previously we argued against pay walls for newspapers.  In the age of copy and paste, previous attempts to offer paid-for online content descended into farce.

We put forward a licensing model that would both subsidise the production of material while also ensuring that it was read. We still believe that paying for content reproduced from print editions is still a non-starter but The Times are offering a unique model that, if broadly adopted, presents PR with an excellent opportunity.

As well as the original print version of an article, The Times will be offering additional content in the form of analysis and multimedia content, in exchange for £2 per week or £1 per day.  By meeting the consumer half way by offering more for a manageable sum, the newspaper group may well be successful in generating direct revenues from content.

As most who work in the media know at present, there is an increasing amount of pressure on journalists to create content as staff numbers are trimmed and the demands for more content in the information age increases.   If Irish papers were to adopt this model they will be faced with the challenge of producing additional content from already over-taxed news rooms.

Another online revenue model is also about to become increasingly relevant in Europe.  The success of the iPad in the USA has put pressure on magazines there to get their content into iPad apps.  Given the nature of the format, app versions of popular magazines are offering a range of multimedia content to subscribers on phones and tablet computers.

We believe that both of the above create a tremendous opportunity for the PR industry and for future PR graduates.

PR companies already have a long track record of producing strong written and photographic content, but now we must be able to offer publications a lot more. The agency of today need to have the skills to create rich animated infographics, video and strong journalistic copy written for the web.  Some media may be concerned at having their objectivity assailed as the lure of free PR content needs to balanced with independence.  PR must ensure that they produce this content in a balanced manner and in a sense, think more like journalists or the opportunity will pass the industry by.

The content case study for Ireland may yet to be produced but we feel that if Irish papers follow The Times’ lead, the PR agency of 2010 will both have opportunity and the obligation to provide content.  Next generation PR executives would do well to hone their web programming and design skills as well as those for online video production and content optimisation.  A good article on the skills PR pros of tomorrow will need can be found here.

The addition of rich multimedia to sell content is not without precedent.  The mid 90’s obsession with CD ROMs failed before, with the shiny discs becoming an expensive appendage as people just wanted to read the magazine without turning on their PC.  With the unprecedented growth of smartphones and tablets perhaps this is the coming of age of multimedia for the press organisations and a trend that PR will have to grasp with both hands.

Karlin Lillington interviews Colm Grealy. Click to read the full article

With the current waves smartphones are making in technology, and more specifically, the internet, it came as no surprise to see genuine interest from the media in our client DRG (Digital Reach Group), and more specifically in its CEO, Colm Grealy.

The brilliant coverage from John Kennedy in the Irish Independent last Thursday and on siliconrepublic.com was matched with a glowing quarter-page spread written by Karlin Lillington at The Irish Times.  Each gave its fair dues to a true “internet pioneer” who helped introduce the internet to the Irish in the early 90s..

Colm, a visionary who saw the future in internet technology before it became commonplace (he was involved with IOL – Ireland On-Line- with Barry Flanagan in 1994), is again sharing his predictions on the future of the internet and its movement away from the PC/laptop and into the mobile technology market.

In the latest press coverage, where Colm debuted the Apple iPad to a country still waiting for its official debut, this IT guru continued to prove his anticipation for all things great in the online industry.

Digital Reach and its sister company Adforce (both part of DRG) works with various brands and media agencies looking for ways to spread their message via mobile internet advertising.  And thus, enters his new toy, the iPad.

Colm says the iPad’s predecessor, if you like – the laptop – has become a work tool; where now, Apple has taken a simple idea and spun it to create a platform whereby the creative industry can grasp at an opportunity to showcase their clients in a more interactive manner.
It’s projected that by 2013, the mobile phone is going to over-take the PC as the world’s most common web access device; to which Colm said, “Irish companies are really going to have to think about mobilising their resources [in terms of how they present and deliver mobile internet]. Where the web took five years to develop, mobile internet will take 18 months.”

Digital Reach Group is anticipating this quick uptake of the iPad and has already started working on iPad applications for Irish clients prior to its release in the country.   Already it has developed iPhone apps like RTE’s highly popular ‘News Now’ app.  In fact the company has been able to issue Ireland’s first real data based research on the number of iPhones in Ireland and back in March estimated this to be at 250,000- just before Vodafone rolled out the iPhone out on their network.

Click this image to read Colm's interview with Silicon Republic's John Kennedy

In addition to developing applications and providing mobile advertising strategies, recently DRG launched Quick response (QR) 2D codes which enable consumers to take a photo of the code on an advertisement with their mobile which then links the customer to further online information about the company/product.

This is one company to watch and one we’re very excited to be working with.

The site has been referenced on numerous occasions by national newspapers and is an indispensable resource for primary sources on government information.  Mark is is a 22 year old freelance journalist and researcher from Dublin. He has worked for various media outlets in Ireland and has  been published in several of national and regional newspapers. He also writes analysis for Irishelection.com.

What do you consider to be your biggest success since starting The Story?

The work we’ve done on Enterprise Ireland figures, and freeing information about expenses.

The Story is a free site that has the potential to scoop the mainstream press on their most sellable headlines.  Is The Story potentially destructive to other media as a competitor?  Are sites like The Story a threat to professional journalism?

Well myself and Gavin are both “professional” journalists, in the sense that we’re both paid to work by media outlets. So, by my own definition TheStory.ie would be part of, as opposed to a threat to, professional journalism.

Competition in the media is a good thing but it should not, in a purist’s eyes, be a commercial thing. The competition should be for the best stories – those which are of the most societal import – not for the sellable stories. Sellability, if that is a word, is a by-product of good journalism, not something that journalists should look for in an article. Therefore our site just slips into the “mediasphere” in the same way a niche magazine or alternative newspaper does.

I don’t see us as a threat to “regular” journalism, rather a compliment. We don’t have the resources to “compete” for stories with most of the newspapers because we’re just two heads, so instead we’re following a few specific lines. However, because we don’t have to compete for stories either it allows us to concentrate on a small number of important, long-term, lines. Another advantage we have is in our lack of deadlines – we can continue looking further into stories without having to worry about writing a few thousand words of copy by 6pm or have a 5 minute package done by Xpm.

“Destructive” is perhaps the wrong word. “Disruptive” I’d say, would be more apt. Sites like ours can disrupt the activities of the broader media, you just have to look across the water at the impact Guido Fawkes, ConservativeHome and the likes have had on consensus opinions in the UK. I’m not saying that example is a positive but… maybe Slugger up North would be. A disruption is often a good thing. I think of it like pruning trees… I don’t think TheStory in itself is destructive, the internet is disruptive to mainstream media, but in a positive way. The internet will facilitate far better journalism than the type that exists today. Infinite space, infinite time… the golden age starts today.

The nature of the information on The Story means an investment on your part to get documentation under the Freedom of Information act as well as an investment in your time.  Are the goodwill and the donations of the public enough to sustain The Story and would commercialising the site risk damaging perceptions of its objectivity?

The donations are enough to sustain us over the next few months as we give our time for free. That’s enough for myself and Gavin for the time being. We both have regular work elsewhere so giving our time for free to something we believe is worthwhile is something we can afford to do, thankfully. If work did dry up for us elsewhere maybe we’d have to review. If that did happen I don’t see a issue, on the face of it, with accepting some form of sponsorship of our work from a commercial organisation. We would have to weigh up the options carefully, we’d be wary of accepting monies from a government body or one of the unions for example. But if mid-sized tech company or something wanted to sponsor what we did – banner ads or something – and the alternative was to stop, or severely curtail the consistency of the posts, we’d probably consider it. Luckily we’re not near that point yet.

What do you find are the biggest obstacles to researching the news on The Story?

Time and the FOI system. If we had more time to research, well, we’d do more research. If the FOI system was better designed and better implemented, we’d run more stories. Oftentimes our requests are delayed or simply not replied to, for weeks.

How answerable are sites like yours compared to the accountability of traditional press?

If someone feels something is wrong with what we’ve published they can leave us a comment which we’ll publish right beneath the article. If they have issue with the press they can write to the editor and, if they’re lucky, they might get a clarification in the corner of a page deep inside an edition a few days after the article has run. Furthermore we can make corrections to the articles at any point, once something is in print there’s no going back… if something needs to be edited on a website it can be done months or years later. Not so in a newspaper. Even less rarely in broadcasting where clarifications or corrections are an extreme rarity.

In legal terms, what we write is subject to the same laws as any media organisation. Regards accountability, if we write something that is false or poor our readers will be the first to let us know – in big comments right under the post – you don’t build a trusting audience by printing falsities all the time. If you’re audience doesn’t trust you, as a journalist, you’re not in great shape. Your audience is often also your source. So often just having an audience informed on the issues about which you write – which, judging by our email subscription list, we seem to – ensures you stay on we stay on our game. Comments saying “you got that basic fact wrong, you twat” don’t look pretty right below your 1000 word article. Thus, we try to avoid giving someone that opportunity (though we publish all comments unless they’re – or are potentially – libelous).

Do you find that data on The Story is forming the basis of many articles in the traditional press?  Do they cite you as a source?

The Sunday Tribune ran a double page spread on expenses data we made public. They cited us a few paragraphs down in the copy and under the “league table” of expense claimants. They’ve run a few articles citing us as a source, which is fair and we appreciate. Similarly, to a somewhat lesser degree, with the Sunday Times and Daily Mail. Prime Time used some of our data and showed the website on screen, the Six One news did the same. It’s more difficult to overtly cite a source in print than broadcast so that was appreciated. Overall, we can’t complain, blogs, broadly speaking, still aren’t an “acceptable” media to source in Ireland – unlike Talking Points Memo, ProPublica etc in the States – so we’re careful to ensure we hold ourself to the high standards to build a reputation as an acceptable media to cite.

Iceland has recently decided that it will put in place the most liberal press legislation in the world in a bid to boost their economy by attracting publishers and other content producers.  Is there an economic benefit to a more liberal press regime and do you see publishers being attracted by this?  What can Ireland do to take advantage?

Publishers will be attracted, of course, it’s a great development for free press. The economic benefits; I haven’t looked at them yet, I’d presume the new laws would have to come with changes in taxation policy on media organisations and/or publishers, or some such. Before Ireland could consider doing anything to take advantage of any economic development from improving press freedom it should consider implementing basic legislation to protect whistleblowers, bring the Gardai under the FOI act and lower/abolish the fee for FOI requests. Maybe Irish publishers could take advantage by moving their HQ to Iceland…

Are the government and state agencies treating your site with the same deference and respect as they would traditional media?

The Government and state agencies don’t really have a choice but to treat us with the same respect as any other enquirers, they just follow the procedures. Deference is a whole ‘nudder thing, I don’t think the Government or agencies treats any media with deference, it’s often the reversal actually. It’s sources that treat us differently – calling someone and saying “Hi, this is Mark from TheStory.ie” gets, understandably, a more wary reaction from sources than being able to call and say “Hi this is Mark from The Irish Times”, as people are more aware of the Times and the standards of journalism to which is holds itself. For that reason it’s useful when respected newspapers cite us as a solid source, we need it to help build our reputation. But Government and State agencies, nah, no special – positive or negative – treatment really.

What’s next for The Story?

We’ve a few long-term stories we’ve been working on that we plan to publish in the next few months and a few things that should help others do something similar in other areas that we plan on launching soon too. After that, who knows…

Digital Times Editor Stephen Conmy

As an editor covering marketing issues for some time, what changes in the sector have most astounded you?

The most astonishing thing has been the rate of change, the sheer pace, of the digital age. I think the last three years have seen the greatest transformation in international media ever witnessed and with advancements in mobile, real time, searchable, socially-connected devices we are in for a hell of a ride over the next few years.

How well do you think the Irish marketing sector is adapting to an increasingly divergent and fragmented media?

Quite well in fact. I think PR especially was very quick to embrace social media and the digital age. PR’s strengths lie in communication and that’s what the digital age is all about, immediate, real time communication with real people – real consumers.

Perhaps ad agencies have been slower. I recently had a meeting with a mid-sized agency and the MD said: ‘Why would I bother with a digital campaign, I can do a leaflet drop to over 500,000 homes for the same money?’

I think that sums up what’s wrong with many agencies and you can’t really blame them. The ground has been ripped from under them. Digital simply won’t make the same returns for an agency as a big, juicy TV campaign. Outdoor is easy and effective. Radio is good value and effective. Print hits huge numbers and offers great opportunities for the creatives to shine. All these forms of advertising remain effective. Clients understand the traditional stuff.

However, to say that Irish marketing isn’t adapting to a fragmenting media landscape would be disingenuous. Everyone knows where the consumers are going. Now is the time to follow them and for the industry to agree on standards that make the digital marketing economy viable.

Setting up a print magazine on digital marketing at a time when traditional marketing is more strained than it has been in years may seem like a risky venture. Why is now the time for Digital Times?

We want to create a magazine that people want to read. Print is risky. But … “You’ll always miss 100% of the shots you don’t take”. We offer a very targeted, influential readership and our media space is great value. Anyone want to meet for coffee for the full pitch?

Do you think traditional marketing media cover developments in digital media adequately? What differs Digital Times from its competitors?

I think we can be much more surgical about the trends as they appear. I think we have a different energy. We also cover digital media, culture, business, ideas, creativity and innovation, so we have lots to write about and many interesting people to interview. It’s such an interesting industry.

Can you give five predictions on what developments you envisage coming to prominence in digital marketing this year?

More investment by brands; more investment by online publishers; better digital creativity by agencies; more real-time, mobile, location-based campaigns; and less digital conferences.

Producing a magazine that presents coverage opportunities for PR agencies themselves must be like waving a red flag in front of a bull. What advice can you give PR agencies seeking to be covered by Digital Times in terms of what interests you and what your preferred approach is?

We want to hear from all sectors of Irish media and marketing. We want to hear about developments in agencies as well as from the client side. We’d like to hear about account wins, appointments, account moves, sponsorship deals, social media initiatives, campaigns, PR projects … we want to hear it all by golly. Be concise, be factual, don’t use too many adjectives and attach a high res. jpg.

How good do you think the PR industry is at doing PR for itself?

I think it should stand up for itself more, it is a very important link in the media loop.