A total of 88 ICAD awards, known as bells, were presented last night at the annual Institute of Creative Advertising & Design (ICAD) awards ceremony with more gold bells than ever before.
550 entries were received across a range of display, innovation, film, design and craft categories with the winning work representing the highest standard of creativity in Irish advertising and design.
Gold for 9
A total of 49 bronze bells, 28 silver bells and 9 gold bells were handed out on the night in the ICAD’s new awards night venue, Number 22 in Dublin. This year saw the most gold-winning work ever awarded, beating last year’s record of 7, with gold bells awarded to:
- Target McConnells ‘Witness History’ campaign for An Post
- Publicis ‘Gorilla’ trade advertisement for TABS, the advertising benevolent society
- Publicis ‘Go See the Folks’ campaign for Iarnrod Eireann
- Boys and Girls and Studio AKA for ‘The Girl and the Cloud’ animation for Three Ireland
- Irish International ‘Crashed Lives Gillian Treacy’ campaign for the RSA
- Detail Design Studio ‘Production Catalogue’ for the Irish Film Board
- Pony ‘End’ in the book and exhibition design categories, a collaborative project with Dublin photographer Eamonn Doyle.
Speaking of this year’s awards, Elaine McDevitt Managing Director, ICAD: “It’s always an honour to see how much sheer grit and determination is given to the execution of a great idea and it’s that determination and hard work that we’re celebrating tonight. As ICAD approaches its 60th year, it’s clear to see from the work awarded how far the industry has come. There is a breadth of creativity at the highest standard. Congratulations to all involved.’”
Best Client and Newcomer
Each year, two special ICAD awards are commissioned – a client award for the client deemed to have best supported and encouraged creative excellence and a greenhorn award for a talented newcomer to the industry.
The 2017 greenhorn award was won by composer Denis Kilty who also won a silver bell for his music score for Three Ireland’s ‘The Girl and the Cloud’. The 2017 Client Award was awarded to the Road Safety Authority.
Winning agencies
The most awarded agency on the night was Boys and Girls advertising who took home a total of 19 bells. Other winning advertising agencies and design studios include Atelier David Smith, Chemistry, Detail. Design Studio, In the Company of Huskies, Irish International BBDO, Publicis, Pony, Target McConnells, Slater, and Workgroup.
The winning work is available to view on www.icad.ie.
ICAD will be running several other events in the coming months, including Portfolio Lab where young creatives receive feedback on their portfolios from Creative Directors and Creative Shorts, a screening of short films.
ICAD is sponsored by ebow, Independent News & Media, Masterphoto, Screen Scene, Chesterfield Group, DDFH&B, Group IMD, Hinterland, Ogilvy, Publicis, Pull the Trigger and Windmill Lane.
