In this post we look at Adrian Wreckler’s role as editor of Computers in Business and his championing of Twitter, the role of the blogger in PR and whether a strong and “smart” economy can be home grown.
It is somewhat ironic that it is not very often that PR companies get to publicise their own efforts on behalf of a client. On the week after a well earned TV appearance, our client, All About Eve, has granted us the opportunity to describe how Bvisible drove awareness of their business and the benefits [...]
Sometimes your client’s story (particularly consumer ones) may have certain hooks that might find favour in both the broadsheet newspaper of record and a glitzy tabloid. It’s almost a cliché that journalists are suffering from less time and increased workloads and a complaint we have often heard about press releases (not ours!), while interviewing journalists [...]
If your press release boilerplate breaks any of these rules, trim and bring it back to basics.
In the first of many brief tips Bvisible will offer over the coming months we advise that press release quotes sound real. It amazes me how many companies still use superlatives, hype and uniform words and phrases that don’t sound like they’re coming from a real person. As companies begin to understand the value of [...]
