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Here is the second installment of our interview with John Kennedy where he reveals what his pet peeves are when it comes to news releases and how he decides which news goes to print and which goes online.  Next week we ask John how do we get a journalist to attend a briefing or launch, [...]

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Positioning your business online takes far more than having a high search engine ranking. By participating in online social networks, businesses can benefit from the power of public engagement as never before.

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