Bvisible Communications MD, Bernice Burnside, has contributed an article to the Irish Independent on how businesses can approach online engagement. The article appeared in the Independent’s Digital Ireland section today, June 25th 2009.

“I believe that many businesses have been caught in the hype surrounding social networking and I feel that many are still struggling to understand the rules of engagement.  The piece was written to put the focus on the practical considerations of engaging with your public online and how to meet their expectations and your own” said Bernice.

You can view an extended version of the article in our blog here.

Bvisible in Irish Independent, Thursday 25th June, 2009