Cheating is becoming commonplace for PR Agencies & Marketing Creatives

7th June 2010

Bvisible was interviewed for the Sunday Business Post on 6th June 2010, on the current fashion for using cheating as a theme in marketing campaigns. With Dublin Bus and Burger King joining our client lastminute.com in campaigning around cheating, Bvisible’s Bernice Burnside told the paper:

‘With PR, where widespread and meaningful media coverage is a primary goal, you vastly improve the chances of getting your client’s news noticed – online and offline – by tying your story to something topical.”