- Enter into a €3 million Euro deal to create globally competitive resource pool for the digital marketing industry in India


- 25,000 Students to be educated over 3 years


 - Internet and Mobile Association of India (IAMAI) welcomes the initiative as a significant milestone for the industry



Ian Dodson, CEO, Digital Marketing Institute and G Raghavan, CEO of NIIT announce their new partnership.

In a deal worth €3 million the Digital Marketing Institute (DMI) today announced that it has entered into a strategic alliance  with Asia’s largest IT trainer, NIIT India, to offer digital marketing education and professional certification in India.  The company expects to educate 25,000 students in India over the next 3 years and the deal follows on from its recent recent €3 million announcement to bring DMI education to South Africa.  The announcement was made at a press conference in New Delhi today.


As per industry estimates, global digital media spend will exceed $104 billion in 2013 and is growing at a rate of over 10% annually.  The rate of growth in Asia is nearly 25% year on year. India is the third biggest user of the internet in the world and education related searches on Google in India are the second highest in the world. 75% of all youths use the internet with mobile internet usage growing by a factor of five in the last five years.


The Professional Diploma in Digital Marketing has been developed in cooperation with many of the leading digital companies in the world and is recognised in over 25 countries including Europe, UK, USA, South Africa and the Middle East. As part of the alliance, DMI will run specialist training programs with NIIT faculty. Over 150 professional subject matter experts were involved in developing the curriculum.


Speaking on this significant partnership, Mr. G Raghavan, Chief Executive, Career Building Solutions, NIIT Ltd. said, “In line with our vision to offer cutting-edge career focused training programs in the emerging areas of the knowledge society, we are delighted to partner with DMI to offer globally recognised programs in digital marketing. With DMI’s expertise in certification and training we hope to create a globally competitive workforce for the digital marketing industry in India.”


In bringing its flagship course – the Global Professional Diploma in Digital Marketing – to the Indian market, the DMI will make a substantial financial investment and create a number of new jobs in Ireland and Asia.


Commenting on the news Ian Dodson, CEO of the Digital Marketing Institute said, The Digital Marketing Institute has a very active partnering programme and this deal with NIIT India represents another big leap into the worldwide marketplace of digital marketing education. We operate strictly through education partners who understand local market dynamics and are delighted to be partnering with such an exceptional organisation as NIIT. It has the expertise on the ground in India to help us to deliver our programmes to the highest professional standards for many years to come.”


Dodson adds: “There’s a real drive and commitment from Indian people for quality education and skills. We expect to welcome well over 5,000 students in the first year and are confident in achieving our revenue targets as India develops into a potential world leader in the digital field.”


Speaking on the urgency to develop a globally competitive workforce for the fast evolving digital marketing industry in India, Dr. Subho Ray, President, IAMAI, said, “This partnership between NIIT and DMI will go a long way in helping India emerge as a leader in the digital marketing arena.”


The Professional Diploma in Digital Marketing offers comprehensive professional certification. It will enable the participants to understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for a business.


The programme will give an overview of Search Engine Optimisation, Pay-Per-Click Marketing, Affiliate Marketing, Email Marketing, Social Media Marketing, Digital Display Advertising, Mobile Marketing, Web Analytics, E Commerce, and Planning Digital Marketing Campaigns


About Digital Marketing Institute


Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is the global certification and education body for the digital marketing industry. The organisation works closely with global digital industry players to define the skills and qualifications required to thrive in this rapidly growing industry. The Digital Marketing Institute has partner operations in Europe, Middle East, Africa, North America and Asia.


About NIIT


NIIT Limited, a leading Global Talent Development Corporation and Asia’s premier IT trainer, offers learning and knowledge solutions across 38 countries. Leading IT journal Dataquest has conferred upon NIIT the ‘Top IT Training Company’ award successively for the past 20 years, since the inception of this category.

NIIT has been ranked among the ‘Top 25 Best Employers in India- 2011’ by Aon Hewitt and ‘Top 25 India’s Best Companies to Work for’ by Great Places to Work Institute. The company has also been voted the second most trusted education brand in India by Brand Equity- Nielsen Survey 2011.