‘Mission Possible- Everything is Possible on Mobile’ is the theme of Ireland’s first digital marketing conference of 2013. On February 7th the Digital Marketing Institute will make mobile marketing- the expected big growth sector of 2013 – the theme of its day-long conference in Dublin’s Lighthouse Cinema.
The conference will include a mix of presentations and practical mobile case studies, with thought leaders discussing the opportunities and challenges mobile marketing presents. Speakers include:
- Jeetu Mahtani, Managing Director at HubSpot, a pioneer of inbound marketing with software that helps more than 8,000 companies in 56 countries attract leads and convert them into customers.
- Mark Schaefer, named by Forbes magazine in 2012 as one of the Top 50 social media experts of the world. Mark will share new research from the US.
- Dylan Collins, one of the most experienced technology figures in Europe having built some of the most renowned Internet companies over the last decade.
- Speakers from Paypal, Google, Twitter and DoneDeal will also be taking part amongst others.
Deloitte’s Global Mobile Consumer Survey, that is officially coming out next week, estimates that 2013 will be the first year that the industry collectively ships 1 billion smartphones worldwide, taking the total installed base of smartphones to nearly 2 billion.*
Christmas Day 2012 saw 17.4 million smartphones and tablets being activated – a 156 per cent increase from 25th December 2011. 328 million apps were downloaded worldwide on Christmas Day – a 36 percent increase over last year’s number of 242 million and a record high for a single day.*
“With mobile engagement growing at an exponential rate our conference will share insights on how to take advantage of this great opportunity and maximise the return on investment from your mobile marketing spend,” says Ian Dodson, CEO of the Digital Marketing Institute.
‘Mission Possible’ takes place from 8.30am to 4.30pm on February 7th 2013 and is open to Digital Marketing Institute members at a cost of €195 and non-members for a fee of €390.