Public Relations Tip # 2

A boilerplate is a brief paragraph stamped at the end of every press release.  It’s a corporate backgrounder expressed in fewer words.  When we say fewer we mean 50- 100 words, if at all possible- the shorter the better.  Facts and nothing else- no marketing puffery, jargon, corporate speak- just who you are, what you do/ make, the services you provide, how long you’re in business, website address, and perhaps your company’s USP.  This is enough to give the media a good snapshot of your company.  So, if your press release boilerplate breaks any of these rules trim and bring it back to basics.