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PR Tip- We “eagerly await” your human quotes

On 13 Jul, 2009
General, PR Tips
By : admin
With 2 Comments
Views : 2613

In the first of many brief  tips Bvisible will offer over the coming months we advise that press release quotes sound real.  It amazes me how many companies still use superlatives, hype and uniform words and phrases that don’t sound like they’re coming from a real person.  As companies begin to understand the value of authenticity, a quote is one area in a press release where this can be truly demonstrated.

Public Relations Tip # 1

Avoid hyperbole and Be Human. Are you really “delighted” to announce this new partnership? Or maybe you’re “excited” and “proud”?  Think about the last time you were truly delighted and compare it to how you felt when writing your press release. Only a handful of things are “eagerly awaited”, even less are “highly anticipated”, and fewer still are “ground breaking”. A good rule of thumb – think of the grumpiest person you know reading the press release before you send it out!



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Comments ( 2 )

  • Alan Tyrrell Jul 15 , 2009 at 9:38 am /

    Hi,

    Interesting and relevant comment but the truth is that sometimes we are genuinely proud, excited and delighted about what we are doing and if PR is about anything then it is – or at the very least ought to be – about the truth.
    Thanks,
    Alan

  • admin Jul 15 , 2009 at 10:46 am /

    Hi Alan,
    Unfortunately these words are so over-used in press releases that they have lost any meaning. We’d counsel that any excitement/ delight is saved for interviews and that the press release conveys more informative and factual content rather than emotional. Bernice



Comments are closed.



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