Travel Website Reveals All to Launch Top Secret Hotels Sale

Dublin, Ireland, April 8th 2010– As travel and lifestyle website lastminute.com launches its sale on ‘Top Secret Hotels’, it uncovers some of the secrets people in Ireland keep when it comes to relationships. Unlike some of us, numbers don’t lie, and the survey of 440 people has yielded some surprising results.

We’ve always been a bit complicated in matters of the heart. For example, despite the fact that 1 in 3 admitted to cheating on their partners, 85% believe that marriages should be monogamous. A whopping 71% think that cheating in Ireland is commonplace with 1 in 3 being unfaithful on a trip abroad. It gets better (or worse, depending on whether you’re an Ashley or a Cheryl): almost 4 out of 10 people in a relationship have ‘sexted’ a third party (38%).

On a more positive note, 7 in 10 who have cheated say that they regret it…and presumably not just because their car got a going-over with a golf club. Other secrets uncovered include:

  • 70% of 18-24 year olds send explicit texts on the sly
  • 1 in 5 have had a secret hotel rendezvous
  • Almost 1 in 5 cheaters were married
  • 55% of those in a relationship have had a secret fantasy they’ve never revealed to their partner

lastminute.com’s sale on the website’s ‘Top Secret Hotels’ offers up to 50% off 4-star and 5-star hotels for online bookings made between 8th April and 3rd May 2010. The offer applies to a range of hotels including London, Barcelona, Rome, Paris, Venice, Amsterdam, Istanbul, Dubai, Belfast and Dublin. Here’s the twist: due to the generosity of the discounts the participating hotels are not named until the booking is completed.

This might be a good time for women in particular to take a trip with their partners and avail of this deal. According to the survey, men are more likely to cheat on holidays than women with a whopping 44% of men admitting to it, compared to 27% of women. Singletons should note that 64% surveyed have had a holiday romance, and, encouragingly, 33% of over 55-year-olds surveyed have had a dalliance while on holidays.

On the celebrity side of things, Tiger Woods’ wife Elin Nordegren got the most love, with 28% of those surveyed saying that they sympathised with her the most. She was followed in descending order by Cheryl Cole, Toni Terry and Mark Owen’s wife, Emma.

Barry Hand, marketing manager of lastminute.com in Ireland said: “Holidays and hotel visits are a powerful aphrodisiac, so it’s not surprising to see the effect they have on some Irish holidaymakers. At lastminute.com we’re not big on relationship advice and we can’t prevent infidelity, but we do believe that couples should spend time together, and that there’s never a bad time to book a romantic getaway with your partner.”

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Media enquiries: please call Bernice Burnside/ Thomas Brunkard

Bvisible Communications

Phone 353-1-8452401

bernice@bvisible.ie

About lastminute.com

Travel and lifestlye retailer lastminute.com launched in Ireland in 2004 and boasts over 150,000 visitors to the Irish website each month. The company offers flights from each of Ireland’s six main airports and sells hotel rooms from over 60,000 hotels worldwide, including 500 in Ireland.

As well as flights and hotels lastminute.com sells city breaks, holidays, music festivals and London theatre at discounted prices. One in every nine West End theatre tickets sold is purchased through lastminute.com, with tickets for major concert events around the globe also available.

Founded in 1998 in the UK, lastminute.com was an early pioneer of discounted online travel sales. Today it has a global presence covering 9 countries in Europe as well as the US and Australia.