The team at The Last Word on TodayFM were asked to consider a question posed to Sunday Business Post journalist Adrian Weckler in a recent blog post: Are (well written) news releases still relevant and...

We've just started working with a new vintage clothes shop in Malahide and already press reaction has been great.  The press release we issued can be found below and we'll...

Public Relations Tip # 2 A boilerplate is a brief paragraph stamped at the end of every press release.  It’s a corporate backgrounder expressed in fewer words.  When we say fewer we mean 50- 100 words, if at all possible- the...