Bvisible PR- Public Relations Agency
  • Home
  • About
  • Services
  • Clients
  • Blog
  • Contact





BBC Worldwide Survey Reveals Irish People’s Appetite for Digital News Consumption

On 05 Feb, 2013
General, News
By : admin
No Comments
Views : 14200

 

A bespoke survey commissioned by BBC Worldwide, the BBC’s commercial arm, between January and February 2012, and conducted by independent research agency Sponge It, reveals a huge appetite for digital news consumption amongst people in Ireland.

 

The survey, which will be unveiled in Dublin today in association with Adforce.ie, BBC Worldwide’s advertising sales representative in Ireland, investigates the relationship Irish consumers have with different digital news media outlets and how consumption has changed with the advent of new digital platforms for accessing it.

DigitalNewsConsumption_Ireland

 

Newspaper websites (59.9 per cent) now beat their hard copies (57.4 per cent) as a source for news and current affairs. TV however still dominates as the main source of news at 63 per cent with breaking news and sports the main drivers of content consumption for respondents.

 

With regards to the frequency of news consumption, online platforms are in the driving seat. To keep up with news and current affairs 54 per cent use smartphone apps more than a couple of times a day followed by newspaper websites at 42 per cent and TV websites also at 42 per cent. The only traditional channel to beat these is radio with 66% of people tuning in a couple of times a day. This compares to 33 per cent for TV sets and 11 per cent for newspapers.

 

Isla McLeod, Digital Sales Director, EMEA Markets, BBC Worldwide said, “Today’s results are a great indication that news consumption in Ireland is in robust health, and that consumers appreciate the traditional print outlets for news as well as the new digital platforms. These are welcome results for advertisers looking to reach this highly desirable audience.”

 

The survey also reveals our love for gadgets- 83 per cent own a laptop, 64 per cent a smartphone, 50 per cent a games console and 21 per cent a tablet computer. 86 per cent have broadband internet access.

 

News consumption through online video sources has now become the norm with 56 per cent citing this as something they do regularly. Breaking news and sports are amongst the main drivers of content consumption for respondents.

 

With regards to where media is consumed newspapers are popular in the home (99 per cent) or at work (42 per cent) with radio taking much more prominence while travelling (45 per cent). Portable audio devices follow a similar trend but can also be associated with down time (28 per cent). Smartphones are the device most diffusively used at all occasions in the day.

 

Kevin Foley, Commercial Director in Adforce.ie said, “Given the specific Irish statistics contained in this survey and the correlation with both digital and media consumption we believe this information will generate a strong interest in the advertising market in relation to digital news media outlets and the differences in reach between them.”

 

The findings also outlined the importance of tailored content for different platforms – TV, online, mobile and tablet computers. 7 out of 10 respondents believe having content optimised for their choice of device is important, with the majority (75%) accessing news content on laptop devices.

 

When visiting websites for news RTE.ie (74 per cent) is the most popular choice followed by BBC.com (53.5 per cent), irishtimes.com (41.4 per cent) and independent.ie (34.9 per cent).

 

For sports news RTE (47 per cent) is the most popular choice but only by a narrow margin. The BBC comes second (38 per cent) followed by Sky News (21 per cent) and The Irish Times (18 per cent).  The same order of popularity applies when it comes to ownership of smartphone apps for these media organisations.

 

When it comes to the origin of content, RTE is the clear leader in driving local news while the BBC is seen as an international content provider.

 

Editor’s Note: The Survey polled 828 people throughout Ireland and was conducted in January and February 2012 by research agency Sponge it www.spongeit.ie

 

About Adforce.ie

Established in 2009, Adforce operates Ireland’s only multi-platform advertising network.  It provides a single point of contact for media agencies and brands wishing to buy advertising across mobile Internet websites, mobile applications, social media platforms and digital video.   The network includes a number of the most visited mobile Internet websites and applications in the Republic and Northern of Ireland.

 

For publishers, Adforce offers a sales arm to ensure their sites and apps are part of a brand’s advertising budget.

Adforce is part of the Irish digital communications company Digital Reach Group  (DRG). More information can be found at www.adforce.ie

 

 



Previous Post Next Post 

Related Posts

  • 3 Was The Magic Number


Comments are closed.

Comments are closed.



Categories

  • Ask a Journalist
  • Blog
  • Classic Ads
  • Client Case Studies
  • Client Coverage
  • Creative Idea of the Week – D-nah!!
  • General
  • General News Bites
  • Infographic of the Week
  • News
  • PR Tips
  • Social Networking
  • Tech Ten
  • Popular
  • Recent
  • Tags
  • Threatscape dominates airwaves commenting on ransomware news

    89703 views
  • Magnet Networks Launches Boards.ie Customer Interaction Board

    54423 views
  • Ask a Journalist: Joe Walsh Producer of TV3 News

    40588 views
  • ‘Sligo – Who Knew We’d Hit The Front Page?

    28876 views
  • Wolfgang Digital Report: E-Commerce Websites Record Major Revenue Boost

    08 Feb, 2018
  • Coverage of PressReader’s Office opening lands in key media

    17 Nov, 2017
  • PressReader Opens New European Headquarters in Dublin

    16 Nov, 2017
  • National coverage for Tigers Childcare as it announces business expansion

    11 Aug, 2017
  • Adforce Alan Coleman Apps Ask Ask a journalist Bernice Burnside Bvisible Christmas survey Clients CMS Digital Marketing DRG e-commerce features freelance freelancers General News Bites Irish Independent Irish jobs IT Security Joe.ie Journalist Kevin Foley lastminute.com Mobile mobile advertising mobile web News Release Online PR pitches PR PressReader Press Releases Press Release Writing PR Tip Radio recruitment Robert Carry Ruairi Doyle Social Networking Tech 10 This Week's Tech 10 TV TV PR Wolfgang Digital

Contact Us

Bvisible Communications

Tel: + 353 (1) 845 2401

Email: info@bvisible.ie

Latest Tweets

  • 677 days ago RT @adrianweckler: Contact tracing app might hit 1m downloads within 48 hours. That's basically enough for it to start working. https://t.…
  • 693 days ago RT @katymcguinness: Any restaurants in Ireland that will have outdoor seating when they re-open, will you please let me know? RTs much appr…

© Copyright 2018 Bvisible Communications. All Rights Reserved. | Privacy Policy | Website By: Vidappt