Start-up bluetooth marketing and internet access provider BlueZone Media has chosen Bvisible Communications to handle its PR. Following a pitch from four other agencies Bvisible was selected for its tech expertise, communications counsel and creativity.
Kevin O’Connor, BlueZone Media Director said: “The decision to select Bvisible was easy. They impressed from the start with their knowledge of our company and the industry we operate in. This background research demonstrated their genuine interest in working with us. We also appreciated their honest approach- they didn’t over promise and have so far delivered way beyond our expectations.”
Since starting work with BlueZone in May, Bvisible has obtained large feature pieces for the company in various nationa, business and online publications.
O’Connor continues: “Bvisible was able to identify very quickly newsworthy stories that they could pitch to the media. Within two weeks we were being interviewed by the Irish Times, Sunday Business Post and Business and Finance. The team keep in regular contact offering ongoing advice, not only from a PR perspective but also on business development which is beyond their brief. This proactive approach is vital for a small company like ours and it’s reassuring to know that our investment is being utilised to its fullest capacity.”
BlueZone Media supply solutions for delivering marketing messages and internet connectivity to anyone with a bluetooth phone. The company is the only one in Ireland that offers internet connectivity to bus users directly to their phone as well as to laptops.
Speaking of the new business win Bvisible Communications managing director Bernice Burnside said: “We will be supporting BlueZone in a variety of different ways- from developing PR and marketing collateral to media relations and counsel. We plan on building a long term relationship with Kevin and his team and will work hard to ensure that the market is fully aware of BlueZone and its innovative services.”