This piece on Ireland’s business website, Fora.ie, is a must-read for any retailer still trying to work out Google Shopping and the massive opportunity it presents. Alan Coleman of Wolfgang Digital gives some great insider tips and key insights including:

- How Google Shopping has become the number one source of traffic and revenue for many, beating Google AdWords and Google organic

- How it now accounts for a massive 70% of non-brand traffic in the US

- Prioritising product feed optimisation over keyword optimisation

- Tactics you can immediately implement to boost results with Google Shopping

The article was written in conversation with Conor McMahon as part of a series of masterclasses with some of Ireland’s most influential business people.