News

This week the team from Today FM's The Last Word are back to tell us about the importance of calling rather than emailing to pitch, being succinct in your press releases and how studio interviews...

In this week's post we asked the team from Today FM's The Last Word for their insights into how they decide what to cover on the show and ways to deal with the white knuckle terror of your first radio...

A frequent debate in online PR and social media circles is whether the essential PR tool, the press release, is under threat of extinction.  We think there is life in the press release for a long time to come as...

This week Ireland witnessed its first major mass Twitter outburst at a company as Eircom’s internet services were compromised by a hacker for the second time in under a week. Thousands of Eircom customers took to Twitter and Boards.ie to gripe...

In the first of many brief  tips Bvisible will offer over the coming months we advise that press release quotes sound real.  It amazes me how many companies still use superlatives, hype and uniform words and phrases that don't sound...