The Team The Last Word are back to tell us about the importance of calling rather than emailing to pitch, being succinct in your press releases and how studio interviews work better than phone ones.
In this weeks post we asked the team from Today FM’s The Last Word for their insights on how they decide what to cover on the show and how to deal with the white knuckle terror of your first radio interview.
A frequent debate in online PR and social media circles is whether the essential PR tool, the press release, is under threat of extinction. We think there is life in the press release for a long time to come as it serves an essential function in distilling information to its core facts.
This week Ireland witnessed its first major mass Twitter outburst at a company as Eircom’s internet services were compromised by a hacker for the second time in under a week.
In the first of many brief tips Bvisible will offer over the coming months we advise that press release quotes sound real. It amazes me how many companies still use superlatives, hype and uniform words and phrases that don’t sound like they’re coming from a real person. As companies begin to understand the value of [...]
Here is the final part in our series of interviews with Silicon Republic Editor John Kennedy offering further insight in how your PR tactics can be more successful.
John is the editor of Ireland’s leading technology news website siliconrepublic.com as well as the weekly e-Thursday pages in the business section of the country’s biggest selling daily, [...]
Brands that were fostered and managed over time may one day save a business, and coverage in the widest sense can boost sales dramatically. Recognition online and in the media at large saved the spice burger from its final fry.
A recent pitch to a freelance journalist got a client some good quality coverage across two well read national print publications- a standalone feature on the company in one and an interview, with accompanying photo, as part of a bigger feature in the other.
Approaching freelancers as a first port of call when you’ve got a [...]
Here is the second installment of our interview with John Kennedy where he reveals what his pet peeves are when it comes to news releases and how he decides which news goes to print and which goes online. Next week we ask John how do we get a journalist to attend a briefing or launch, [...]
Mark Kellett, CEO of Bvisible client Magnet Networks described investment in a fibre infrastructure as a national imperative in an interview published in today’s Irish Independent and online at Sillicon Republic and Digital Ireland.
