Bvisible is a fan of social media and regularly advise clients on the importance of these various platforms when it comes to their communications strategies.

The power of good social media communications has been proven time and time again but often businesses and brands can get it very wrong posting useless or condescending information most people just don’t really care about. How many times have you scrolled through your news feed to find something of interest by someone or a company we have chosen to follow and thought- ‘I Don’t Care!’?

While this infographic relates to those inane posts from friends, it does a good job of summing up that feeling very well.