Digimind, the market intelligence and social media monitoring software  company is looking at how social media communication is transforming the way we do business. Each week the impact of social media across a range of industries will be explored. This week was the turn of Public Relations and Digimind turned to Bvisible MD, Bernice Burnside, for her expert opinion…

Bernice Burnside, MD, Bvisible

Bernice talks about how the PR practitioners role has changed with the emergence of social media in Social Media Listening: An essential part of the PR toolkit.

Look out for more installments on Digimind’s blog in the coming weeks.