Best-selling Irish novelist Anna McPartlin today launched a new dimension to her latest book, "So What If I’m Broken".  In a first for Irish literature, the book’s fictional characters will have a virtual life through Facebook , Twitter,...

Our interview this week is with award winning journalist and news presenter Mark Little.  Mark has been working in RTE since 1991 where he started as a television reporter working on stories such as the Ben Dunne scandal before being...

Our new client, Irish online insurance provider Quote Devil today unveiled new statistics showing home insurance claims surging to three times the normal rate on Halloween night.   The company warned that the risk of fire and malicious damage to houses...

It is somewhat ironic that it is not very often that PR companies get to publicise their own efforts on behalf of a client.  On the week after a well earned TV appearance, our client, All About Eve, has granted...

Sometimes your client’s story (particularly consumer ones) may have certain hooks that might find favour in both the broadsheet newspaper of record and a glitzy tabloid.  It’s almost a cliché that journalists are suffering from less time and increased workloads...

In PR, television can either be a poisoned chalice or a holy grail for a client.  An understanding of the role of the news editor is of critical importance, whether you are managing a crisis or looking to publicise your...

We enjoyed this article sent from communications publisher Ragan (originally from The Bad Pitch Blog).  It's a must read for anyone working with the media who wants a good laugh this...

John Collins is Assistant Business Editor in The Irish Times and in 2006 was awarded the Net Visionary Journalist of the year.  The Irish Times is a top priority for many PR campaigns and John is well placed...

The team at The Last Word on TodayFM were asked to consider a question posed to Sunday Business Post journalist Adrian Weckler in a recent blog post: Are (well written) news releases still relevant and...

We've just started working with a new vintage clothes shop in Malahide and already press reaction has been great.  The press release we issued can be found below and we'll...