Public Relations Tip # 2 A boilerplate is a brief paragraph stamped at the end of every press release.  It’s a corporate backgrounder expressed in fewer words.  When we say fewer we mean 50- 100 words, if at all possible- the...

This week the team from Today FM's The Last Word are back to tell us about the importance of calling rather than emailing to pitch, being succinct in your press releases and how studio interviews...

In this week's post we asked the team from Today FM's The Last Word for their insights into how they decide what to cover on the show and ways to deal with the white knuckle terror of your first radio...

A frequent debate in online PR and social media circles is whether the essential PR tool, the press release, is under threat of extinction.  We think there is life in the press release for a long time to come as...

This week Ireland witnessed its first major mass Twitter outburst at a company as Eircom’s internet services were compromised by a hacker for the second time in under a week. Thousands of Eircom customers took to Twitter and Boards.ie to gripe...

In the first of many brief  tips Bvisible will offer over the coming months we advise that press release quotes sound real.  It amazes me how many companies still use superlatives, hype and uniform words and phrases that don't sound...

Here is the final part in our series of interviews with Silicon Republic Editor John Kennedy offering further insight in how your PR tactics can be more successful. John is the editor of Ireland’s leading technology news website siliconrepublic.com as well...

The power of publicity (both online and in the press) for aiding business was demonstrated almost poignantly in last week's papers. Walsh Family Foods founder, Maurice Walsh, invented (and patented) the Spice Burger over fifty years ago.  The family sold the...

A recent pitch to a freelance journalist got a client some good quality coverage across two well read national print publications- a standalone feature on the company in one and an interview, with accompanying photo, as part of a bigger...

Here is the second installment of our interview with John Kennedy where he reveals what his pet peeves are when it comes to news releases and how he decides which news goes to print and which goes online.  Next week...