Our new client, Irish online insurance provider Quote Devil today unveiled new statistics showing home insurance claims surging to three times the normal rate on Halloween night.   The company warned that the risk of fire and malicious damage to houses...

It is somewhat ironic that it is not very often that PR companies get to publicise their own efforts on behalf of a client.  On the week after a well earned TV appearance, our client, All About Eve, has granted...

Sometimes your client’s story (particularly consumer ones) may have certain hooks that might find favour in both the broadsheet newspaper of record and a glitzy tabloid.  It’s almost a cliché that journalists are suffering from less time and increased workloads...

We enjoyed this article sent from communications publisher Ragan (originally from The Bad Pitch Blog).  It's a must read for anyone working with the media who wants a good laugh this...

We've just started working with a new vintage clothes shop in Malahide and already press reaction has been great.  The press release we issued can be found below and we'll...

Public Relations Tip # 2 A boilerplate is a brief paragraph stamped at the end of every press release.  It’s a corporate backgrounder expressed in fewer words.  When we say fewer we mean 50- 100 words, if at all possible- the...

This week the team from Today FM's The Last Word are back to tell us about the importance of calling rather than emailing to pitch, being succinct in your press releases and how studio interviews...

This week Ireland witnessed its first major mass Twitter outburst at a company as Eircom’s internet services were compromised by a hacker for the second time in under a week. Thousands of Eircom customers took to Twitter and Boards.ie to gripe...

In the first of many brief  tips Bvisible will offer over the coming months we advise that press release quotes sound real.  It amazes me how many companies still use superlatives, hype and uniform words and phrases that don't sound...

The power of publicity (both online and in the press) for aiding business was demonstrated almost poignantly in last week's papers. Walsh Family Foods founder, Maurice Walsh, invented (and patented) the Spice Burger over fifty years ago.  The family sold the...