It is somewhat ironic that it is not very often that PR companies get to publicise their own efforts on behalf of a client.  On the week after a well earned TV appearance, our client, All About Eve, has granted...

Sometimes your client’s story (particularly consumer ones) may have certain hooks that might find favour in both the broadsheet newspaper of record and a glitzy tabloid.  It’s almost a cliché that journalists are suffering from less time and increased workloads...

We enjoyed this article sent from communications publisher Ragan (originally from The Bad Pitch Blog).  It's a must read for anyone working with the media who wants a good laugh this...

Public Relations Tip # 2 A boilerplate is a brief paragraph stamped at the end of every press release.  It’s a corporate backgrounder expressed in fewer words.  When we say fewer we mean 50- 100 words, if at all possible- the...

A frequent debate in online PR and social media circles is whether the essential PR tool, the press release, is under threat of extinction.  We think there is life in the press release for a long time to come as...

In the first of many brief  tips Bvisible will offer over the coming months we advise that press release quotes sound real.  It amazes me how many companies still use superlatives, hype and uniform words and phrases that don't sound...

A recent pitch to a freelance journalist got a client some good quality coverage across two well read national print publications- a standalone feature on the company in one and an interview, with accompanying photo, as part of a bigger...

Here is an expanded version of the article Bvisible MD Bernice Burnside contributed to today’s Irish Independent with some additional tips for organisations taking their first steps into social networking.

Online Engagement For Business